Compare private treaty and auction during a valuation appointment. The recommendation on the right updates live as you enter detail below.
01.
Property detail
Property address
Location (postcode area, county)
Property type
Condition
Open market valuation
£
Seller's hope to achieve
£
Valuation range low
£
Valuation range high
£
02.
Market & seller context
Buyer demand
Urgency
Need for sale security
Mortgageability
Legal pack readiness
Seller expectation
Property flags
Sale context
Property nature
Agent notes
03.
Pricing assumptions
Private Treaty
Expected sale price (% of OMV)
Sale price override (optional)
£
Fee percentage (plus VAT)
Marketing fee
£
Estimated timescale (weeks)
Auction
Reserve price (default = hope to achieve)
£
Guide price (set below reserve)
£
Hammer / expected sale (overridable)
£
Auction fee paid by
Fee percentage (plus VAT)
Minimum success fee
£
Marketing fee (seller)
£
Pack / admin fee (seller)
£
Estimated timescale (weeks)
04.
Side-by-side outcome
Private Treaty
Expected sale price£0
Estimated fee£0
VAT£220
Other costs£1,100
Estimated net proceeds to seller-£1,320
Estimated timescale20 weeks
Security levelModerate, dependent on buyer finance and chain
Key risks. Sale subject to buyer finance, survey and chain. Renegotiation and fall-through remain possible up to exchange.
Auction
Recommended guide price£0
Recommended reserve price£0
Hammer / expected sale price£0
Auction fee (paid by buyer, inc VAT)£6,000
Seller upfront costs (inc VAT)£1,200
Estimated net proceeds to seller-£1,200
Buyer's total outlay£6,000
Estimated timescale6 weeks
Security levelHigh, binding contract on the fall of the hammer
Key risks. Outcome depends on registered bidder interest and a credible guide. A buyer-paid fee is factored into bids, and the property may not reach reserve, in which case a post-auction sale is pursued.
Recommended Method of Sale
Private treaty recommended
Suitability score
20 / 100
Expected timescale
20 weeks
Estimated seller net
-£1,320
Based on the information entered, private treaty likely preferred. Buyer demand, seller flexibility and the absence of pressing urgency mean a considered private treaty launch is likely to protect price without the trade-offs of an auction guide strategy.
Talking points for the agent
1.With the auction fee met by the buyer, the seller retains close to the full hammer price, which often closes or reverses the net proceeds gap against a private treaty sale.
2.Buyer demand and seller flexibility favour a considered private treaty launch where we can hold out for the best price.
3.On the figures entered, the projected net to the seller under auction is competitive with private treaty while delivering the sale sooner.
One caution
Auction depends on a complete legal pack being ready before launch. Build the conveyancer's timeline into any auction recommendation.
Suggested next step
Proceed with a private treaty launch and revisit auction only if the property stalls or circumstances change.
This tool provides an indicative pricing strategy for internal discussion purposes only. It does not replace a formal valuation, legal advice or a bespoke marketing recommendation. Final guide price, reserve price and method of sale should be confirmed by Chartwell Noble following full property, legal and market review.
